Setting Up a Blog is Easy When You Know HowBy Nicky
Have you been put off setting up a blog because you think it is too difficult? Well about 18 months ago when I first thought about blogging, I thought it was difficult too until I got a step by step video that took me through the process.
And voila! – Look at my blog today. I have tons of readers, I have lots of activity and I generate leads and income from my blog. (I also love it, because it is an expression of me, my business and my journey online!)
So I am here to tell you that setting up a blog is easy……
Well it is when you can follow some short well explained and detailed videos to ensure you are doing everything to maximise your blog for the search engines. I mean you want your content to get found and indexed by Google don’t you?
Setting up a blog and driving traffic to it, is central to your business – it is somewhere where you can drive people to and is your own piece of prime real estate online. Provided you are not breaking any laws, your blog can stay there for as long as YOU want it to. No-one can tell you what to do or say.
So before I go into the details of setting up a blog and blogging tips, we first need to look at the main two types of website that are available to you and why picking the right one is so important.
If you are setting up a blog, then I would wholeheartedly recommend that you use WordPress. Why? – Because it is SO simple to use because you don’t need to have any html or coding knowledge. With this in mind, your two options are self hosted (wordpress.org) or hosted by wordpress (wordpress.com).
In my opinion (and all professional bloggers) you need to have your own self hosted blog – this means that you pay someone like Hostgator (who I can wholeheartedly recommend – their customer service is awesome!) to host your blog. This means you need to buy your own domain name (shop around as prices do vary) and then set up an account with Hostgator where you will be shown what to do. You pay a monthly fee for the hosting (like about $6 a month!). I personally use 123-Reg but there are many domain companies to choose from.
The reason I would go for a self hosted blog rather than a blogger.com or wordpress.com blog is you have full control over what happens – If you are using blogger or wordpress.com and you do something they don’t like (like promote certain affiliate products!) then they can close you down and you could lose everything. For the sake of $6 or $7 a month isn’t it worth it to have your own blog – it looks SO much more professional.
Setting up a Blog – Choosing your domain name
Choosing your domain name (the name for your website) is important. Search for a domain name that includes your own name, so if you are called Jane Smith, then see if JaneSmith.com is available. If you have a popular name then think about what your business is about for example JaneSmithCoaching.com or JaneSmithLeadership.com, or JaneSmithMarketing.com. (Take my advice ‘though – if you are with a Network Marketing Company – DON’T use anything related to that business in your name – brand YOU and not your business, this way if you decide to change businesses you will not have to start again!!) By branding yourself as a coach or a leader, you are already building credibility in the eyes of your prospect and by building yourself a simple one page website with a picture of you, your story and training tips and pictures of your team, then this will automatically move you up in the eyes of your prospects.
Setting up a Blog – Take Action!
For a full step by step video course on setting up a blog, what to write about, how to optimize it for the search engines, how to get traffic to it and how to have highly converting offers ready made to just give away – take the $10 trial of MLSP here (and watch the video first!)
When you register, give me a call and I will show you exactly where this specific training is and we can talk through a strategy on how to get you up and running and generating leads for your primary business as soon as possible.
Setting up a blog is easy! – Seriously!
Tel: (+44) (0)7587 176155
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