Facebook Group or Facebook Fan Page – Which is best?By Nicky
As Facebook seem to be continually updating their system just lately, I have seen this question arise a couple of times now about whether a Facebook Fan page or a Facebook group is the right one to have.
Well of course it depends on what you want to use your Facebook Page or Facebook Group for.
Here’s a quick run down on the advantages and disadvantages of a Facebook page, compared to a Facebook group page.
Facebook Group Features
A Facebook group is ideally suited to brand YOU and NOT your product or service and this is where you show the world how much you know about your product or service. Think of this more like a group training or a “chat” site where you invite your guests to. Invite your Facebook Group to comment and share other people’s information, but this is where YOU need to be taking a very active role in administering your Facebook Group by recommending resources, training material and encouraging people to check you out further by the quality of information that you give out here.
You can add your “friends” that are already your friends from your main profile to your Facebook group, but my own personal recommendation is that people should be asked if they would like to join a group first and yet Facebook have removed this function.
Facebook has also removed the function where you could email all your Group members to let them know of any training webinars or events coming up, but now you have an email address to keep in touch and a new group chat facility provided there is no more than 250 people to the group.
You can have an open, closed or secret group so it is possible to have secret chats that will not appear on any live feed of the members and will be visible to members only.
My recommendation is that if you are using the group for business purposes, then comment frequently on posts that appear on your group wall, especially those that are good. Commenting, sharing and general interaction keeps your member’s content at the top of the feed for more to see and they will love you for that which will encourage them to return the favour.
Facebook Fan Pages Features
Facebook Fan pages are effectively Sales pages and in the latest changes that Facebook has made it is clear that they want pages and profiles to be separate! Why? Because the url of a Facebook page can be indexed by the search engines.
You may have noticed more and more that the big corporate companies are telling you to “stop by our Facebook page and click the Like button” This is because the “like” button is Facebook’s way of ascertaining how socially “powerful” you are by seeing how much interest there is in your page. Many people are now looking for ways to get more likes for facebook fan pages because it will then rank you higher and show your Facebook page more often on Facebook, but will also rank your Facebook Page on the major search engines too.
Facebook will automatically promote your Facebook page internally in the right hand column to friends of your “fans” – this doesn’t happen for groups.
Massively powerful is the fact that you can go and comment on other people’s pages (NOT profiles) as your PAGE NAME which automatically creates a backlink to your page for people to check you out. Set your page default landing tab to a sales page and you have potentially got yourself a lead.
You can also set your blog feed to automatically upload to your Facebook page so that you have fresh content on your page, and when someone “likes” your page, they will automatically be shown your latest status update in their own feed.
Since early 2011 you are able to easily customize your Facebook page since the introduction of iFrames and you can also have an opt-in form on your Facebook page which you can’t have in a group, making it a great place to have a sales offer to capture your prospect’s information. You can add multiple Apps and Facebook have now thoughtfully provided Facebook Insights to anlayze your visitor statistics too.
I operate a “Tribe” mentality on my Facebook group and on my Facebook page, so please come over and share your high quality content and comment and share other peoples – oh and don’t forget to click the “Like” button….. thanks!
For more information on how to use Facebook groups and facebook pages and how to use Facebook for Business then you can access my Facebook for Business Blueprint here.
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