Article Marketing Tips for NewbiesBy Nicky
So you’ve discovered Attraction Marketing (and if you don’t know what I mean by that then read my article here on Attraction Marketing) and now you are taking action on one of the suggestions which was to write an article to show your expertise.
Easier said than done? Not at all when you know how!
Here are some Article Marketing Tips to help you and some free training.
Firstly congratulations on taking action and if you are new to this, then I have put together some simple article marketing tips for you to ensure that your articles are ready to be “found” by the search engines. In my next article, we will continue with the Article Marketing tips and go in to how you can ensure that your beautifully crafted articles actually get read, by the people who you want to read them.
So the first thing to remember when you’re writing an article is that you want to be giving value to your prospect. Remember you are trying to “draw” people to you with your knowledge, so you need to be sharing information that is going to be genuinely useful for them. So here’s my best article marketing tips for you:
Article marketing Tips- Tip 1
Once you have decided what your article is going to be about, then you need to do some simple keyword research to find out what keywords to use in your article. Keywords are simply the words that people will use to search for what you have to offer and then the search engines return the best articles or websites that match the keywords.
For example if I was searching for a red dress – I would probably type in “Red Dress” into a search engine. But I may want to be more specific and say “Red Dress with Belt” and then I may be even more specific and say “Buy Red Dress with Belt from Online Store in UK”.
So by typing in the last phrase, I am being VERY specific about what I want and therefore the search engines are going to do their best to find a website or article or video (or ANY web content) where those keywords are used.
You can decide how targeted you want your keyword or phrase to be by checking the competition. For example if you are targeting a high competition keyword like “network marketing leads” then you may need to be more targeted and go for a longer phrase (or “long tailed keyword).
You can use the free Google Keyword tool – simply search in Google for free Keyword Tool
Article Marketing Tips – Tip 2
Once you have selected your keyword you need to ensure that you put it in the H1 tag, H2 tag and H3 tag in your blog post, in your article title and also in your first and last sentence. If you’re not sure how to do this, then just get hold of a plugin called SEOPressor which shows you exactly how to ensure your article is fully optimized.
Article Marketing Tips – Tip 3
Select a picture to go with your article – something that is cute, funny or just a picture of what your article is about – do keep it relevant and when you select your picture be sure to upload it and tag it with your keyword too. Bear in mind that people do love to click on pictures so if you have a related “money” page then it is a good idea to link it here.
For example if I was doing an article about SEOPressor (the wordpress plugin I mentioned earlier) then I would grab a picture of the plugin and link it to my affiliate link. I hope that makes sense.
Article Marketing Tips – Tip 4
Always finish your article with a clear call to action, so that your reader knows what to do. For example if you are new to blogging, then you will want your content shared – so ask people to do that and ensure that you have the relevant social plugins on your blog for them to do that. If you are doing an article to promote a free giveaway then obviously make sure you have the form or opt in at the end of the post.
Publish your article to your blog and notify your friends on Facebook or other social networks about what you have just written about, explaining who it will help and how, and leave a link.
Article Marketing Tips – Tip 5
Syndicate your post. If you are a member of any network marketing or online marketing groups in Facebook then be sure to post your link with a comment about who it is going to help – be sure to leave comments on other people’s posts too as they will be more likely to do the same for you too. Join a syndication service like TribePro to get your content out much faster.
If you have found this post useful, please share it using the buttons to the left and take a look at this 46 minute recorded webinar with some more Ninja Article Marketing tips.
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