Article Marketing Strategy Post Google PenguinBy Nicky
So yesterday we talked about having an article marketing strategy and I showed you how to find out what sort of content to write for your blog and how to optimize it for the search engines so that your article can be found.
If you missed it, you can read yesterdays Article Marketing Strategy post here.
Now in the last couple of days, Google have changed their algorithms once again and are hitting any website that has used any un-natural or spammy backlinking methods in order to improve their search rankings.
The thing is….. in order for your website to get ranked, it has to show “social proof” that the content is good, in the form of backlinks and sharing – Google rewards the high quality content.
So what does that mean in real terms?
Well it means that your article marketing strategy absolutely MUST start with writing good quality content – and of course you would – why else would you be reading how to attract quality people to you, if you were just going to churn out rubbish?
Let me re-iterate the message I wanted to get across in my last post.
1) Who is your target visitor/prospect/customer?
2) What is their biggest problem?
3) Can you give them a solution with your product/service?
4) Get your message in front of your target visitor/prospect/customer
This is just pure and simple great marketing advice.
Yesterday we covered points 1 – 3 and if you would like to learn even more blogging tips on how to keep your visitors on your blog once they have arrived there, you can read my article here: Blogging Tips for Leads and Sales
But today we are going to cover point 4 which is how to get your message in front of your target prospect. And this is probably one of the most talked about topics in the whole of online marketing.
How to get real traffic to your blog. Because without visitors to your blog you’re not getting your message out there.
Now as I mentioned earlier, Google have once again thrown the cat amongst the pigeons and thousands of marketers have seen their rankings in Google get literally wiped out overnight – and their traffic and sales will also be wiped out too.
Why has Google done this? Because they believe that the un-natural backlinking was not real proof that the content being un-naturally “elevated” on the front pages was of any real value.
My blog was pretty much unaffected – all of my articles are still ranking exactly where they were before and some have actually improved which means the quality and social proof is there.
So here’s my advice for your Article Marketing Strategy
1) Give Google what they want – they want great content to give to their customers (i.e people who are using their search engine to search for things). Your article marketing strategy should use the strategies for on-page SEO that I outlined in my article yesterday. Google will look at things like how long your prospect stays on your page once they have arrived, how many more pages they click on and they will look at the “bounce rate” (people who press the back key to get off your site). All of these are indicators of how “valuable” your site is.
2) Diversity is key in terms of backlinking, but social proof is the best. Getting people to share your posts, articles and videos to their followers and friends means that they like it.
3) Backlinking can come from many different sources, but here are the most popular ways – essentially you are just creating some content that relates directly to your original article on your main site and this is the basis for a good article marketing strategy.
4) After the latest Google changes, using high quality sites to link back is absolutely key. What I mean by this is if you are using Article directories as part of your article marketing strategy, then be careful! Use high quality ones such as Ezinearticles.com, articlesbase.com, or Articleinsider.com – you can check the PR rankings of any site by using a browser plugin called SEO Quake.
5) Pick just 2 or 3 “hot” social sharing sites and take some training on how to use them effectively to attract people to your content which then links back to your website – there are plenty to choose from, but the hot four are definitely facebook, Twitter, LinkedIn and most recently Pinterest which is now the fastest growing social set on the web – Ignore it at your peril!
6) Use forums or high quality blog PR sites such as the Better Network Forum (if you are in Network marketing) , MyLeadSystemPro for posting your articles, Bloggersbase.com or Blokube.com.
7) Hook up with other marketers whose content you respect – join syndication tribes either on facebook (using facebook groups) or skype groups and comment and share their content with your followers. This is very powerful in Google’s eyes.
8) Don’t forget sites such as YouTube and Google Plus – both of these sites are owned by Google, so of course they are going to rank you higher in their search engine if you use them correctly in your article marketing strategy.
So as you can see the key to a successful article marketing strategy is to mix it up a bit – don’t rely on one source of traffic when things can change at any minute, but pick 2 to start with and spend about 90 days putting in a structure that will reap rewards. Remember Google may take up to 30 days to register any changes to your blog and for them to have an impact.
Right now, my business partner and I are focusing on helping our team establish a good marketing strategy that is right for them with weekly webinar trainings, 1:1 coaching and a great team support network to help each other out.
We start our weekly training next week – why not come and join us?
If you enjoyed this article on how to incorporate a good article marketing strategy, then please use the social share buttons at the side and be my guest to some more article marketing tips in the free training webinar below.
Tel: (+44) (0)7587 176155
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